How to Establish a Strong Writer’s Platform Online

The age of information has certainly reshaped the landscape of most of today’s popular industries. More musicians are cultivating success through online platforms such as YouTube and SoundCloud rather than through the traditional route of pitching a demo tape to a record label. Independent filmmakers are gaining support through crowdfunding sites such as Indiegogo and […]

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The 3 Most Important Stages of the Sales Cycle

Though there are different interpretations of the details of a sales cycle, the general principles seem to be universal. A typical sales cycle consists of the following stages: prospect for leads, initiate contact, qualify lead, present the offer, overcome objections, close the sale, and generate referrals. While every stage in the sales cycle is crucial […]

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